Move Web Analytics Data Out Of Silo
Web Analytics tools are great for providing a good view of one channel i.e. your website (ok, maybe slightly more than one channel e.g. some email, some social media, some offline). They worked great in silo for first few years of the internet because the only way for customers to interact with your merk online was on your site and websites were not an integral part of the business. Nowadays the story is different, customers interact with your merk in so many way, your website is just one small part of the whole "web" ecosystem and "web" is just one part of the whole "customer" experience and buying cycle ecosystem. Customer’s don’t think and operate in one channel i.e. your website. However, many "web analytics" tools iJento Datamart solution (Note: I work for iJento). You should also check out Gary Angel’s Blog. Gary has worked and written extensively on this topic.
If you have any question, I will be happy to chat. Email me.
Questions/Comments?
If you have any question, I will be happy to chat. Email me.
Questions/Comments?
——————————————————————————————————————-
Web Analytics Jobs