4 Kpis For Measuring Email List Growth

hard bounces) and email/spam complaints. It is calculated as, Growth (new subscribers ) – Loss(unsubscribes + email complaints) divided by total list size of your email list. Your email marketing agenda depends on List Growth so watch this number closely and take actions to actively grow your email list.
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Here are few more email marketing posts that you will like:
  1. 23 Email Marketing Metrics That You Should Know
    This post lists all the email marketing metrics that you will ever need.
  2. One costly email mistake that you can easily fix
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  3. Email Personalization Not Working? Read This
    This posts explains why the email personalization might not work. The bottom line is that you have update your personalization criteria over time and test it.
  4. 3 Techniques for Expanding your Email Reach
    Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes. Acquiring new subscribers using old techniques is expensive. In this post I have listed 3 techniques that you can use to spread the word of your emails/newsletters beyond the email list that you are sending the emails to.
  5. Are You Depleting Your Email List?
    Email marketers, in order to maximize short term conversions, often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of their email marketing, due to increase in unsubscribes causing depletion of email lists.
  6. 15 Things to Test in your Email Campaign
    This post talks about 15 things you can test today.
  7. Targeting Cart Abandonment by Email
    Targeting Cart Abandonment is a great way to drive conversions however, use incentives/offers cautiously.
  8. Conversion Tip: Making the Most of the Email Confirmation Thank you Page
    Use your Confirmation page effectively, this posts shows an example of a good page and a not so good page.
  9. Number One Email Marketing Mistake
    Number one mistake marketers make with email marketing is to send “Irrelevant” messages to their customers. Find out why this strategy has a far-reaching impact on your email marketing program.
  10. 7 Ways to Create Relevancy in Emails
    7 tried and tested ways of creating relevancy in emails are described in this post.
  11. Relevancy Matters in Email Marketing
    This post shows an example of an email that missed the opportunity to convert.

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